The Business Builder 101

Ok one thing I did learn from all the things I’ve read and Alex has also suggested this.. For a really successful online business you need to provide your own content. Reselling other people’s work unless you get it completely re-written, just wont cut it. I have so many bad e-books from all the freebies given away when purchasing e-books. Although the most exciting one was “gifts in a jar” you can actually cook a cake in a jar and heat seal it so it stores for ages! Sorry got a bit carried away.

The self proclaimed “gurus” out there say that you should write about something that you’re passionate about. Or that you know about. Preferrably there’s a market for it as well.

So I’ve decided to write an e-book to help small business. I’ve gone to www.Elance.com and www.Guru.com which are sites where you can get someone to do anything from writing articles for your blog to writing a program to designing a logo.  It might just be me but I’ve found Guru to be the better of the two in terms of proposals received for my project. Elance they are either really expensive or you get the writers in India contacting you with a 67% rating. I’m down to two potential writers so in a day or so i’ll decide on who gets the project.

Back to self employed small business owners.. I hope in this climate some of them finally seek the help they need before it’s too late! After managing Tenants for over 11 years I’ve seen some great and some not-so-great business practices out there.  The biggest thing a small business owner that’s in trouble can do for a start is to take responsibility for the state of their business. Thats a rather large pill to swallow. Once they realise maybe they don’t know it all, the turnaround can commence.

With a background in Marketing I’ve seen some really bad branding, signage and overall presentation. I don’t believe these things have to cost a lot of money, plus I’ve got a lot of ideas on how to reduce overheads, they are tried and tested in the business I was in.

The e-book should be ready in 4 weeks (not so sure what Christmas will do to the timing)

In the meantime if you’re interested in online marketing get yourself a copy of the free e-book I’m giving away. It gives a lot of tips and hints on how to build your list.